LEN’S CATERING
OBJECTIVE
To evaluate an existing business’s website and pinpoint areas for user interface enhancement. Our team selected Len’s Catering for this analysis. Serving British Columbia’s Lower Mainland for over 50 years, Len’s Catering offers a range of services, including corporate events, special occasions, weddings, buffets, and more.
PROBLEM STATEMENT
The current website for Len’s Catering faces challenges in both functionality and ease of navigation, impacting the overall user experience. Our goal is to simplify and enhance the site by reducing text, strategically adding visual elements, and optimizing the site map. This redesign aims to create a more intuitive and visually appealing platform that better serves users and supports the business’s objectives.
PROJECT TYPE
UI & UX, Website Design, User Research
Figma
TOOL KIT
DATE
04.2022
USER RESEARCH
To validate our design improvements, we conducted user testing sessions that provided key insights into usability and functionality. Participants’ feedback helped us fine-tune our approach, ensuring the redesign effectively addressed user needs. For a detailed overview, see our full research report HERE.
WIREFRAMES
Wireframes played a crucial role in our redesign process, allowing us to reimagine the site structure with a clear and user-friendly layout. By focusing on simplicity and functionality, we created a blueprint that emphasizes intuitive navigation and supports Len’s Catering’s business goals.
FINAL DESIGN
The final design features a sleek dark theme with a vibrant green as the primary accent, creating a visually striking and modern look. With straightforward, intuitive navigation, the interface offers a smooth, enjoyable user experience. By placing favorite streamers and games just a tap away, the app fosters a personalized connection, making each interaction feel tailored and engaging.
